About

Build the perfect growth
marketing machine.

Founded in 2014, Flatiron combines elite marketers, product managers and
data scientists into an award-winning growth agency for consumer tech.

Our Growth Strategy

Most agencies operate mereley as channel managers, limiting their impact and restricing your growth potential.

Flatiron is different.

We develop a holistic growth engine, delivering meaningful gains across user acquisiton, monetization and retention.

Layer 1

Data Infrastructure

Achieving sustained growth hinges on a robust foundation of accurate measurement.

We'll help you institute a best-in-class suite of analytics and attribution tools, identifying critical performance indicators, and operationalizing them across your marketing strategy.

Layer 2

Value Optimization

Optimize your budget based on expected user value, instead of a static cost per acqusition.

We develop sophisticated models that predict the lifetime value of users, enabling you to allocate your marketing dollars based on expected user value.

Layer 3

Creative Testing

As the competition for attention escalates, standing out requires a steady stream of innovative ad concepts.

We implement a robust creative testing system to help you consistently achieve creative breakthroughs, driving your ad performance to new heights.

Layer 4

Conversion Optimization

Our job doesn't end at the ad click.

We thoroughly examine the entire customer journey, quickly generating and testing ideas to increase conversion rates, and user engagement.

Layer 5

Reporting & Insights

Ongoing optimization requires a complete feedback loop from hypothesis to conclusion.

Our detailed reporting uncovers key performance trends and the underlying factors. These insights are crafted to produce actionable conclusions, guiding your next steps in experimentation and strategy development.

Our Services

Growth Infrastructure

We’ll set up the critical infrastructure
needed to ensure your scalable growth.

  • Event Instrumentation
  • Attribution Modeling
  • Calibrate CPAs
  • Model LTVs
  • Testing Framework

Media Buying

We'll plan and execute your paid marketing,
delivering the highest level of efficiency.

  • Campaign Setup
  • Bid Strategy
  • Creative Development
  • Post-Ad Click Optimization
  • CRM Strategy

Our Stats

Our numbers don't lie.
We excel at accelerating.

$900M+

Managed Ad Spend

4X

Webby Award
Winner

$3B+

Venture Capital
Raised

16

Exits
2018-2024

Partners

Surviving the Mobile Adpocalypse with Worthy

Apple’s upcoming changes to the IDFA and forced rollout of SKAdNetwork threaten to destroy advertisers’ ability to optimize.

Fighting COVID-19 Misinformation with AARP & Facebook

In March 2020, COVID-19 was spreading throughout the United States and so was disinformation, with many believing the pandemic to be a hoax.

The Future of Facebook Ad Personalization

Facebook just quietly released the biggest change to its ad platform since the app install ad: Segment Asset Customization.

The Anatomy of Apple Search

How to build a successful Apple search strategy.

Apple’s Monetization Dilemma

Apple first declared an ambition for monetizing their customers when Steve Jobs announced iAd in 2010.

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